VISION

To become the world’s most authentic and reliable audio-visual source of information about Africa.

MISSION

We will achieve our Vision through pursuing a Mission to tell the hidden story of Africa which the world has not been told – Our story, not their story. We will use state of the art technology to produce high quality and appealing programmes – drama, news, current affairs, analysis, documentaries, music and culture – to give insight to African values and to uplift and enhance the soul and image of Africa to the world and produce high returns for the shareholder.